Vega LAPT rebranded Poker Tour of the Americas

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The Latin American Poker Tour has decided to break new ground for itself and take the tour in a new direction.

Michael Herron, CEO of Vega Promotional Systems Inc., explained his company's logic in a press release. Vega had been contemplating the idea of starting a second tour to focus on North America, but decided to merge those proposed events with its existing LAPT tour.

Also behind the decision was the fact that PokerStars recently inaugurated its own LAPT. In the spirit of avoiding confusion, Vega rebranded its tour the PTA - Poker Tour of the Americas.

The company is currently negotiating with venues in several Latin American countries, including Puerto Rico, Panama, Colombia, Ecuador, Peru, Venezuela, Dominican Republic and Costa Rica.

New potential tour stops also include venues in the United States and Canada, with a season-ending Tournament of Champions to crown the champion of the Poker Tour of the Americas.

With all the new venues on board, the PTA will become one of the world's largest poker tours, and should draw the attention of many of the biggest names in the game. All PTA tournaments will be structured as invitational events, with players able to win seats though satellites online or live.

Vega plans to air the tournaments throughout North and South America, and to act as executive producer for the programming.

"Unlike a lot of poker programming you see on television, we are not attempting to sell the rights to a programmer," Herron pointed out. "[We] will own the programming and will contract for the necessary time slots to air the one-hour shows. This will allow the Company to profit from the advertising, sponsorships, replays of the programming, and the tournament itself."

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