UB Cancels Aruba Poker Classic

Joe Sebok
'I, for one, am excited about what this shift in focus means.'

UB has cancelled the Aruba Classic in 2010 in an effort to focus on increasing its presence at existing major events.

A statement from Tokwiro CEO Paul Leggett says the online poker rooms also has plans to develop a monthly $500k Guaranteed Tournament with an eye on building it into a million-dollar event, create more pro-related competitions and run its UB Online Championship twice a year.

"It is with great regret that we are announcing that the Aruba event will not run this year, but 2010 is going to be an exciting year for UB and its players," said Leggett. "Over the last year, we've been redefining the UB brand in every way. We love the Aruba Poker Classic event, but we think we can do a lot more for our players by investing in new events and rewards."

UB will continue to offer players access to events like the World Series of Poker and major World Poker Tour events through ongoing online satellites.

Players will also see benefits in the form of major WSOP incentives and additional loyalty benefits for top players.

"I, for one, am excited about what this shift in focus means for UB and what this will add to the experience for our players," said Joe Sebok.

The 2009 Aruba Poker Classic drew 475 players to the Caribbean island creating a $2,303,750 prize pool. Brandon Hall took the title after a heads up chop with then chip leader Robert Mizrachi, giving Mizrachi the lion's share of the cash.

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