"Poker Night Live" launches in Scandinavia

Poker Zone's flagship television show, "Poker Night Live," can now be viewed in 6 million homes across Scandinavia, it was announced yesterday. "Poker Night Live" is the first ever program to integrate live Internet poker action with television output.

The show features expert presenters and guests commentating as viewers play live on the show from the comfort of their own homes via the Internet. "Poker Night Live" will broadcast on Viassat channel "Quiz Nation" from 11 p.m. to 4 a.m. each night.

According to Poker Zone representatives, the show has grown in popularity since Poker Zone's launch in April, 2005, and now reaches about 200,000 unique viewers per week in the United Kingdom. The show features a variety of cash games, single table tournaments, and the recently launched multi-table tournaments with over 100 people playing simultaneously.

Pokerzone has moved into Scandinavian, European, and Canadian markets in an attempt to satisfy the public's demand to improve their poker skills.

Managing Director Jim Sibcy says, "These are very exciting times for Poker Zone and the move into Scandinavia is an obvious progression for us. We hope to see the same success for 'Poker Night Live' in Europe as we have had in the U.K. and I am certain we will."

Creative Director Sam Orams continues, "We will be using Scandinavian presenters for this new version so that we create a program that really involves the audience. It's a fantastic new challenge."

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