Bodog ups presence in China

Great Wall of China

China hasn't officially opened its borders to online poker, but that's not stopping companies from making their presence known in what could be the next giant market for the industry. Bodog Entertainment is the latest company to start testing the Chinese waters.

The company, which owns Bodog Poker, announced this week it is stepping up efforts in China by launching a brand new Chinese Web page to assist its increasing number of Chinese customers. The company already has a Chinese hotline to provide customer service for Chinese customers as well.

Bodog Founder and CEO Calvin Ayre has vowed to make Bodog the online version of Macau for China.

"Stanley Ho watch out! Bodog wants to be known as the Macau of the online world," Ayre said. "With the best games, top customer service and the innovation to bring the most exciting entertainment to our Chinese customers, they don't need to look to Macau or Las Vegas. We bring the excitement to them."

Bodog is launching a Chinese ad campaign and Web landing page (, which will provide an introduction and welcome for Chinese-speaking customers and direct them to Bodog's Chinese-language customer service line. Service is available in both Mandarin and Cantonese.

"2008 is a big year for the Chinese and Bodog," Ayre said. "We want our Chinese customers to know that Bodog has the same Beijing Olympic spirit to achieve the best."

The Chinese-language ad campaign, which will run in print and online media, will feature Chinese-Canadian Evelyn Ng, who is a Team Bodog poker pro.

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