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Bodog to Withdraw from US Market in 2012
Bodog Brand announced today that their online gaming services will no longer be available to the US market in 2012.
With the decision to allow their current license agreement with Morris Mohawk Gaming to expire on December 31 of this year, Bodog appears to be safeguarding its brand from the negative perception of online gambling sites still operating in the US post-Black Friday.
This announcement was made shortly after Bodog Brand became the first bookmaker to gain the correct approvals from the UK Gambling Commission to operate in compliance with upcoming regulations in that country.
“The credibility and trust that the UK already enjoys in the online gaming industry is immeasurable,” said Bodog UK CEO Patrik Selin.
By withdrawing from the US market Bodog hopes to keep their international credibility intact.
As it turns out this is of surprisingly little consequence to Americans who play on Bodog.
In addition to supplying the gaming license for Bodog’s US operations, Morris Mohawk Gaming has been operating the brand in the US market for the past five years.
MMG has plans to rebrand their American operations in 2012 in order to continue offering online gaming services to US customers.