About Jeff Shulman

Jeff Shulman
Name Jeff Shulman
Current Residence Las Vegas Nevada, US
Born Feb. 18, 1975
Birth Place Seattle Washington, US

Together with his father, Barry Shulman, Jeff Shulman is behind the newfound success of Card Player Magazine.

The history of the Shulman's involvement in poker publishing is as follows: Card Player Magazine launched in 1987, and was aimed exclusively at advanced poker players. Barry discovered it in 1998 and believed that it could not reach its full potential by serving such a niche market. He approached the owners with the intent to purchase the company, and after one offer of several million dollars the magazine was in Barry's hands.

Later, Barry bought Poker Digest for $800,000 in an effort to kill Card Player's competition. It worked. In 1999, Barry included Jeff in the operation and, Jeff, in turn, brought with him a passion for the game, youthful energy, and competent associates and friends.

"I came out in October 1999 and I didn't know much about the industry," remembers Jeff. "But I befriended a lot of poker players because they're young hot shots like myself. But the reason [Card Player] is successful is because [Barry] is crazed. He's 56 years old, works eighteen hours a day, and always has ideas. I've never seen someone so excited about a business."

Jeff addresses the magazine's new image. "It will be a cross between People, Sports Illustrated and Card Player Magazine. In the past, the typical article was about how to increase your hourly earnings. In the future, we'll show what the best players do outside of poker. We want someone who has played only one or two times to read it all the way through. There is no better story than someone who invests $20 and walks away with $1 million."

In the past three years, the father-son team has received three buy-out offers. However, they see great potential in the enterprise and have no intention of giving it up. Jeff says: "We expect to make four times more money in five years. We know there's going to be competition, so our job is going to be to make the [magazine] so great, we don't have to worry about competition...I'm thrilled to be in the industry, let alone one of the leaders of the industry."

Despite his heavy involvement with Card Player, Jeff is no slouch at the green felt table. He's been playing the game since childhood, and, among other achievements, has made second place at the Legends of Poker No-Limit Hold'em Championship event, a World Series of Poker final table, and first place at the L.A. Poker Classic No-Limit Hold'em tournament.

Trivia


  • Graduate of the University of Washington
  • Former real estate investor
  • Publisher and editor of Card Player Magazine

Jeff Shulman recent tournament placings

Place Winnings Tournament
5 $1,953,395 2009 WSOP, Event 57 - $10,000 No-Limit Hold'em World Championship
17 $105,525 WPT - Season 6, WPT World Championship
69 $7,362 2007 WSOP, Event 25, No-Limit Hold'em
41 $11,905 2007 WSOP, Event 8, No-Limit Hold’em w/Re-Buys
120 $3,731 2006 WSOP, Event 31, No-Limit Hold'em
65 $5,748 2006 WSOP, Event 22, No-Limit Hold'em
7 $50,570 2005 World Series of Poker, Event 28, $5,000 Limit Hold'em
37 $1,865 2005 World Series of Poker, Event 15, $1,500 Limit Hold'em Shootout
9 $8,665 2005 World Series of Poker, Event 14, $1,000 Seven-Card Stud High-Low Split
180 $2,225 2005 World Series of Poker, Event 2, $1,500 No-limit Hold'em
24 $4,540 2003 WSOP , Event 5, No-Limit Hold'em
20 $2,040 WSOP - 2002, Event 7, Seven-Card Stud Hi-Lo
7 $146,700 WSOP - 2000, World Series of Poker Main Event - 2000
14 $2,940 WSOP - 2002, Event 10, Seven-Card Stud Hi-Lo
7 $9,620 2003 WSOP , Event 8, Pot-Limit Omaha w/re-buys

Jeff Shulman photos

IGC - Interactive Gaming Council IGASA - Certified Poker Publisher