Monday, Feb. 5, 2007

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Hershey's and the WSOP together at last

By Christopher Hunt

In an agreement sure to please some die-hard, food-serviced poker pros, Hershey and Harrah's Entertainment, Inc., have made the dream reality: Hershey's products are now the Official Chocolate of the 2007 World Series of Poker (WSOP).

On top of that, Hershey will also launch a promotion awarding two "Sweet Seats" to the World Series of Poker Main Event, along with secondary prizes including trips to Las Vegas.

It's scheduled to hit in-store displays in April, and more than 20,000 of Hershey's standard chocolate products will feature the WSOP logo and the "Sweet Seats" sweepstakes.

Hershey will also have the right to use the WSOP name, logo, image and design in promotions of Hershey's products.

"The No. 1 name in chocolate," said Jeffrey Pollack, Commissioner of the World Series of Poker, in a release, "is now teamed with the No. 1 brand in poker. We are proud that Hershey has joined our growing family of sponsors."

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