Allegiant Air, a low-fare airline based in Las Vegas, has cancelled an advertisement deal with Bodog.com, the Las Vegas Sun reported. The deal would have seen six planes branded with Bodog.com's logo, and would have included both print and audio in-flight information packages highlighting the online firm's various gaming services.
Ponder Harrison, Allegiant Air's managing director, said the deal was terminated after executives learned more about the U.S. government's position on the advertisement of Internet gambling - which the Justice Department considers to be illegal - through an article published in the Las Vegas Sun.
"The more we did our due diligence, the more we became uncomfortable with displaying the brand," Harrison said.
Worth a reported $500,000, Bodog.com launched the advertising campaign in the hopes of "targeting a specific player demographic, while continuing to expand the presence of our brand throughout the continental United States."
In a statement, Bodog.com's founder and CEO Calvin Ayre said he understood Allegiant's decision.
"I have no problem with Allegiant changing our agreement when faced with this type of threat," Ayre said. "We 100 percent support them and are saddened that they are not being able to pursue their constitutionally protected rights of free speech in this case."
Please see Bodog.com takes their logo to the skies for further details.