Bill Edler signs with Poker Royalty

Bill Edler

Poker Royalty recently announced that Bill Edler had signed on to have the company handle his worldwide management and marketing representation, including sponsorship, licensing and speaking appearances.

Bill Edler has been in the poker scene for quite a few years, playing poker to get himself through college and then becoming a prop player at the Casino San Pablo in San Francisco's East Bay.

There he was eventually promoted to poker room manager, and through that position hired and became friends with Erick Lindgren.

Over the years he's been building a reputation as a good guy and a solid player in the poker community, but in 2007 the rest of the world got to see how talented Edler really is as well.

In February 2007, he bubbled the televised final table of the World Poker Tour L.A. Poker Classic. He followed that up by making the final table of the WPT Bay 101 event in March 2007, going out in sixth place.

He finally got a major event win at the 2007 World Series of Poker. He topped a field of 728 players to win the $5,000 No-Limit Hold'em Six-Handed event. He even made a good run in the Main Event, coming in 23rd out of 6,358 players.

That success continued as he went into the WPT Gulf Coast Poker Championship in September 2007. At one point, it looked like his luck might have run out when he was down to two $1,000 chips, but he battled back to win the event.

Then in October, he cashed deep in the WPT North American Poker Championship. All told, Edler's successful year brought him $3.5 million in 2007 tournament winnings.

As Edler embarks on another year of poker, he will have Poker Royalty helping with the other opportunities that come his way.

"It is an honor to be represented by Poker Royalty. They are, of course, on top of the profession," Edler said. "In addition, it is a fantastic group of my friends who work at Poker Royalty. I could not be more pleased."

Since signing with Poker Royalty, Edler secured a sponsorship with Full Tilt Poker and was invited to play in the 2008 National Heads-Up Poker Championship.

"Bill's new relationship with Full Tilt Poker, and his subsequent invitation to the NBC National Heads-Up Poker Championship, presents him with a fantastic opportunity to reach a broader base of fans," said Chris Porter, Poker Royalty director of sales and marketing. "Bill has a very bright future ahead of him, and we look forward to working with him throughout his career."

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