Saturday, Jan. 26, 2008

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PKR nearing another milestone

By Sarah Polson

PKR is fast approaching another milestone in the relatively short life of the poker site. It is on track to reach 1.5 million registered users in February.

"PKR.com reached the 1 million mark just five months ago in September of 2007," said the poker site in a press release, "and its continuous strong growth further entrenches PKR.com as a major player in the online poker market."

PKR features state-of-the-art 3-D graphics combined with a captivating game system that allows players to customize characters and interact with opponents. The site points to the fact it is now reaching 10,000 players during peak times to prove that its format is irresistible to players.

Another testament to the site's success is that it is reaching these milestones despite not allowing U.S. customers. PKR has stayed completely out of the United States since its launch.

Instead it has relied on a unique marketing strategy, including a national television advertisement campaign airing on both mainstream terrestrial and cable channels, to ensure a high level of exposure to a new mass audience.

"PKR attracts a hugely diverse audience," said Simon Prodger, PKR marketing director. "I am extremely delighted with the success we have so far achieved and hope that PKR continues to expand and grow throughout 2008."

Visit PKR's site for more information or to see what the poker site has to offer.

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