888 Locks In Real-Money Gaming Deal with Facebook
UK gaming and poker site 888 Holdings and social media giant Facebook announced today they've reached an agreement to begin offering real-money games.
Using 888's existing social gaming platform, Bingo Island, a real-money gaming option will be offered to Facebook users in the UK in the near future.
Casino and slots options are scheduled to be added in the New Year with poker also a possibility for 2013.
Second Company to Secure Deal
888 becomes just the second gaming company to secure a deal with Facebook for real-money gaming after Gamesys launched Bingo & Slots Friendzy in August.
"888 has long recognized the potential for social gaming," 888 COO Itai Frieberger said in a release.
"Our Facebook freemium (play for fun) offerings have found a significant audience, and we are very excited by the opportunity that real money gaming on Facebook provides.
"We are working closely with Facebook on this launch, ensuring we introduce the best of both worlds of real money and social gaming."
Social gaming heavyweight Zynga is also planning to release a real-money product to its UK customers in 2013 through its deal with bwin.party.