Betfair gets new poker director


Betfair will benefit from a little more poker guidance in the future.

The organization just appointed Bruce Stubbs as director of poker and he will be taking the position immediately.

Stubbs has a long history in online poker, having become involved in the industry in its early days as marketing director for Paradise Poker. Moving to the up-and-coming Betfair Poker site was a natural step for Stubbs.

"Betfair is a unique organization that I have admired for some time," Stubbs said. "The brand values that Betfair extols fit with my personal views on how an online gaming site should operate and I think that they put Betfair in a unique position to become a major player in the online poker sector."

Stubbs' most recent role was acting as project manager on behalf of Betfair during the inaugural World Series of Poker Europe. Stubbs played an integral role in the tournament's success and had a huge part in signing online superstar and WSOPE Main Event winner Annette Obrestad to Betfair.

For Betfair it's just one more way to prove it is serious about creating a premier online poker experience.

"This appointment is further evidence that we are taking our online poker business very seriously," said Betfair managing director Niall Wass. "We look forward to feeling [Stubbs'] impact on the development of our poker strategy."

Betfair Poker launched in 2004 and operates under a Maltese license. In addition to its poker room, Betfair operates the world's largest betting exchange, a concept it made popular. The company won the 2003 Queen's Award for Enterprise in the innovation category. Its poker room is well known for its "Play It Your Way" style and reliable software. It was the presenting sponsor of the inaugural WSOPE, and both the aforementioned Obrestad and Thomas "The Buzzer" Bihl call Betfair Poker home.

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