Who’s Backing BC Poker? A Look at the Room’s Ambassadors

Who’s Backing BC Poker? A Look at the Room’s Ambassadors
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Iva Dozet News Editor
Fact Checked: PokerListings
  • Updated: December 25, 2025
  • Read time: 2 min

We’ve already walked you through what BC Poker is doing as far as promotions for 2026 go. The next logical step is talk about the people attached to it.

After all, poker rooms don’t talk to us through schedules and leaderboards anymore. They talk through faces. And unlike most poker rooms these days, BC Poker isn’t all that zeroed in on old-school poker credibility. Instead, it pulls from just about every other walk of life out there: music, sports, and lifestyle culture.

So, here’s a closer look at the names currently attached to the BC Poker.

A Little Bit of Music: Lil Pump

If BC Poker wanted visibility (and poker rooms usually do), Lil Pump makes a lot of sense as their ambassador. He’s one of those artists whose name travels fast. Even people who couldn’t name a song usually know the name.

HHis breakthrough came in the late 2010s with a sound that was close to impossible to ignore. One by one, his tracks went viral almost overnight. Not surprising that BC Poker scooped him up on their roster.

And a Little Bit of MMA: Colby Covington

For BC Poker’s second ambassador, we’re going to have to move over to MMA, or more specifically to Colby Covington, a figure MMA fans rarely feel neutral about.

While Covington’s success doesn’t come from poker, the overlap between his career and the game isn’t all that hard to spot. High volume, constant competition, and a mindset built around grinding, sounds pretty familiar to us.

As a former interim UFC welterweight champion, Covington built his career on striking a relentless pace inside the cage. His fighting style is rooted in pressure, cardio, and volume, similar that’s not that foreign to a couple of high profile poker names.

Some Lifestyle: Miami Club

Unlike the two ambassadors we just talked about, Miami Club is more of a vibe more than it is an actual person. The brand made a name for itself as a digital extension of Miami’s party-first culture, which means it covers everything from fashion, events, and online engagement.

And Back to Music: Jason Derulo

Rounding things out means going back to the music industry this article started with, only this time we’re talking about Jason Derulo, arguably the most recognizable name in this little lineup.

He’s spent a more than a decade in mainstream pop and while we’re not going to list his hits here, thanks to them he’s built a career that goes well beyond the Hot 100.

In recent years, Derulo become just as visible on platforms like TikTok as he is on streaming charts, where choreographed clips and behind-the-scenes moments introduced him to a new generation of fans. So his partnership with BC Poker? Makes a lot of sense.