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Google shuts out all gambling advertising
A Google U.K. ban on advertising for online gambling has been expanded to include affiliates of gaming sites, even those on which no money is exchanged.
The new policy prevents the top search engine from accepting any Web site promoting gambling, offering free poker tutorials or free-play functions.
The company outlines its new guidelines on its AdWords Content Policy page.
"Advertising is not permitted for online casinos, sportsbooks, bingo and affiliates with the primary purpose of driving traffic to online gambling sites," it reads.
"This includes, but is not limited to, the promotion of online casinos and gambling activities, sportsbooks, lotteries, bingo, poker, sites that provide tips, odds and handicapping, software facilitating online casinos and gambling, gambling tutoring online, gambling related eBooks, sites where the primary purpose is 'play for fun' gambling, or casino games of skill, and affiliates with the primary purpose of driving traffic to online gambling sites."
Previously only casinos and sportsbooks were banned from advertising on the U.K. version of the search engine.
"However, having looked at this issue very carefully and considered the views of our users, we have decided to extend our policy," a Google spokesperson said in a statement.
"While we respect people's differing views on gambling - and support freedom of expression - we believe that this new policy is simpler for everyone to understand and more in tune with users' wishes."
The changes are effective immediately.