The Canadian gaming market is an ever-expanding entity. And, while it may be something of an outlier in regulatory terms, the market is growing. With 2020 providing a boom for internet poker, gaming, and sports betting operators, new players have entered the market. One of those players is Betnero.
Crossing the Atlantic from Italy, this operator is now offering its brand of European gaming in the Great White North. The company has earned a reputation for excellence since launching in 2017. Now, it’s expanding into a variety of international markets, including Canada.
The dedicated platform for Canadian players includes slot hits such as Starburst, Ozzy Osbourne, Koi Princess and many more.
Betnero Offering in a Canadian Context
Betnero is tapping into the rapidly evolving Canadian gaming market. Like others that have crossed the Atlantic and made an impact in North America, this new online casino is spearheading its attack with a choice between two welcome bonuses.
All new customers will receive a 100% bonus up to $1600 on 4 deposits, plus an additional 140 Free Spins on some of the best online slots.But that's not all, because Betnero winks even at professional players with the possibility of choosing a different welcome offer: High Roller Welcome Bonus up to $2100 on a single deposit.
In a tough market like Canada, eye-catching offers are important. In 2011, the Canadian online gaming market was worth an estimated $1 billion. Today, data from Research and Markets puts the industry’s value at $31 billion.
Other sources use slightly different metrics and their estimates come out closer to $4 billion. The answer lies somewhere in between those two extremes. However, even at the conservative end of the estimates, the Canadian online gambling market is still 4X bigger now than it was in 2011.
That level of growth is akin to what’s been seen in the UK over the last decade. Many industry insiders view the UK as a tough market where only the strong survive. Canada is quickly earning a similar reputation, which is why new entrants like Betnero have to provide a complete service.
As such, Betnero offers a combination of classics and modern innovations. Hundreds of slots from NetEnt, Playson, Pragmatic Play and other top developers lead the way. From there, you’ll find a complete suite of:
Opportunities Abound in Canadian Online Gambling
Rounding out the list of options is a selection of live and virtual sports betting products. The latter focuses on real sporting events, while the latter use random number generators to power virtual races. This combination of bonuses and betting options should serve Betnero in Canada. However, making a mark won’t be easy.
As well as casino sites, the market is awash with poker operators. With pros like Daniel Negreanu flying the Canadian flag in recent years, poker has a strong following in Canada. Moreover, PokerStars, partypoker, GGPoker, and many more of the world’s biggest poker sites are active in Canada. Although Betnero isn’t aiming to make moves in the part of the market, it’s another example of how stiff the competition is.
Fortunately, there’s plenty of potential if a company can get things right. The 2017 Canadian Gaming Industry Report stated that over 19 million people gamble in Canada. In tandem with the 2011 Canadian Gaming Market Report, we know approximately 38% of the gambling population play online poker. Sports betting is next at 30%, with online casino gaming coming in third at 28%.
Plenty of Potential Coming Up
If those numbers still hold up, that’s around six million online casino customers. However, we know from other markets that customers tend to flow between verticals. So, for example, Betnero has products that will attract casino players and sports bettors. Because these products are housed within the same site, there are crossovers that will tempt customers to move between verticals.
As such, the potential market could be well in excess of six million. Of course, potential is no guarantee of success. However, Betnero has shown it’s capable of success in Italy and, despite regional differences, quality is quality the world over. If it can replicate what it’s done at home, there are opportunities galore in Canada. That’s not only good news for the company, but the Canadian online gambling industry and its players.