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WYDI to sponsor WPT Celebrity tourney
If players at the World Poker Tour Celebrity Invitational need a little lift during the tournament, perhaps they'll give Who's Your Daddy energy drink a try. Who's Your Daddy Inc. (WYDI) is the official energy drink sponsor of the event.
"Estimates show that over 60 million people in the U.S. play poker, with an even larger audience observing the events on television," said Dan Fleyshman, WYDI president.
"With sponsorship of this WPT event, I firmly believe that the Who's Your Daddy brand is entering a new level of name recognition while establishing our drinks in the poker world."
The WPT Celebrity Invitational is a particularly high-profile poker event as it brings stars from the celebrity realm as well as those from the poker firmament together at the Commerce Casino in Los Angeles to play for charity.
Last year saw celebrities such as Vince Vaughn, Laura Prepon, Pete Sampras, Paris and Nikki Hilton, Mekhi Phifer, Jason Alexander, Norm MacDonald, Willie Garson, Ricki Lake, Donnie Wahlberg and more in the 420-player field.
Among the poker players who've played in the event before are Phil Laak, Phil Ivey, Jennifer Tilly, Doyle Brunson, Antonio Esfandiari, Vanessa Rousso, Robert Mizrachi, Mike Sexton, Evelyn Ng, Erik Seidel and more.
Last year, the tournament was won by Adam Weinrob, the owner of a safe/security company in Orange County, Calif., who won his seat in a charity auction.
"Texas Hold'em is a worldwide phenomenon that many celebrities love to play, which makes the Invitational the perfect opportunity to bring together entertainment and philanthropy in a fun, yet competitive environment where everyone walks away a winner - and one person walks away with a World Poker Tour title," said Rose Odeh, WPT chief marketing officer.
This year's WPT Celebrity Invitational will take place March 1-3. It will be filmed for broadcast on GSN July 21 at 9 p.m. (EDT).
The winner of the event will receive $100,000 and a $25,000 seat in the WPT World Championship at the Bellagio in April.