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Traniello, Harman hire marketing firm
The increased interest in poker has also created an increased interest in the game's more prominent players. Marco Traniello and Jennifer Harman are two players who've received considerable notice from poker fans, and they'll now be represented by Prince Marketing Group.
"As a respected entity within the marketing space, Prince Marketing Group is highly qualified to help us gain visibility to the general public," said Jennifer Harman and Marco Traniello. "We are thrilled to be a part of the elite roster of sports and entertainment clientele that the firm currently represents."
The two poker players, who are both sponsored by Full Tilt Poker, will join the marketing group's sports-culture-icon client list that includes Magic Johnson, Smokin' Joe Frazier, Hulk Hogan, Dennis Rodman and the late Evel Knievel.
"The couple is widely recognized within the poker industry, with Jennifer the top women's player and arguably the best poker player in the world, and Marco [...] top-ranked in Italy," said a press release about the two hiring the marketing firm.
Harman won her first World Series of Poker bracelet in 2000, and she won a second bracelet in 2002. She's also the only woman who is a regular player in the Bellagio's "Big Game" where she holds her own against the likes of Doyle Brunson, Todd Brunson, Barry Greenstein and more.
In addition, Harman has the distinction of having won the largest non-tournament game pot ever in a casino, $1.7 million. In the tournament realm, she's won nearly $2 million over the years.
Harman has spent years building her game and reputation in poker, while her husband Marco Traniello is newer to the industry.
Traniello first jumped into the scene three years ago during the World Series of Poker after watching his wife play so much and learning from her and her peers. That year, he cashed in seven different Hold'em events. He followed that up in 2006 with four more cashes at the WSOP, and three more at the 2007 WSOP.
Traniello also cashed in the WSOP Europe Main Event in 22nd place, and Harman nearly became the first WSOPE bracelet winner after coming in second in the H.O.R.S.E. event.
"As Jennifer and Marco continue to exhibit tremendous growth potential within the booming poker industry, so does their marketability towards audiences and brands nationwide," says Darren Prince, Prince Marketing Group CEO.
"Jennifer has proven to not only be a top women's player but one of the sport's top competitors overall while Marco's growth and presence as a contender continues to increase exponentially within such a short span of time."