- PokerListings »
- Poker Promotions »
- WPT Global News »
- PokerListings.com teams up with WPT for an exciting collaboration
PokerListings.com teams up with WPT for an exciting collaboration
PokerListings.com have announced their upcoming collaboration with the brand World Poker Tour. The exciting partnership comes on the back of their new licensee WPT Global, anticipated to launch in April 2022.
World-renowned poker brand, World Poker Tour, recently licensed its brand to a new online real money gaming platform, WPTGlobal, an emerging tech and gambling company based in Europe. The WPT brand, brings together the decades of poker experience and innovation behind the World Poker Tour with an online poker platform designed to provide a fun, fair, sustainable ecosystem for players of all levels.
Two Prominent Leaders in the Industry
"We are aware that PokerListings.com is one of the most dominant and successful affiliate/media partners in the industry, and for WPT Global to establish this partnership only makes sense given our own credibility," said Alex Scott, General Manager at WPT Global.
"The new WPT Global brand and PokerListings.com are two prominent leaders in the industry of poker and iGaming, making it a natural fit for the collaboration. Our ethics and morals align with each other, while we both believe and work towards the common goal of fair play and delivering the experience the player wants. We believe that the togetherness of this collaboration can be summed up as a "win-win-win" - everyone, including the player, most importantly, gains something in our crossed efforts," explained Scott.
The partnership also means that PokerListings, being a topical authority, will be one of the few exclusive partners within online marketing that will support the player acquisition and ensure brand exposure and brand awareness to the well-known live event brand in several GEOs, including Canada and LatAm.
Fun and Sustainable Promotions
"We are delighted and thrilled that another well-known brand such as WPT Global approached PokerListings.com to create this synergy. The operational team at WPT Global is highly experienced, and I'm convinced that together we will create fun and sustainable promotions for PokerListings audiences in several GEOs," said Mauritz Altikardes, Head of Poker at PokerListings.com.
Pokerlistings will host its own customised online promotions, including freerolls, ranking series, satellites to live events and achievement promotions with NFTs in the pot.
As of February 2022, WPT Global has partnered with GAMAVRS to announce the first poker NFT avatars for players following the WPT/WPT Global brands. Coined as The Poker Heroes Club, they are releasing phases of these NFT avatars throughout this year 2022, where they can be purchased and used in-game at WPT Global.
"Not only can you play with these avatars, but owning one comes with a lot of added benefits as a player. Some of those benefits, to name a few, include $100,000 freeroll tourneys, giveaways, access to WPT Live events, Members-Only Clubs, and most excitingly, the chance to play with the WPT ambassadors," said Alex Scott.
Some of those involved include WPT's newest ambassador addition - world-famous DJ Steve Aoki, poker legend Vince Van Patten, Lynn Gilmartin, and Tony Dunst.
In addition to the NFTs representing the ambassadors in The Poker Heroes Club, there will be 20+ poker legends and celebrities, including Phil Ivey, Doyle Brunson, LuckyChewy, Johnnie Vibes and many more.
Besides the famous ambassadors and the innovative integration of NFT avatars into the platform, players will benefit from exclusive online satellites to upcoming live WPT events, including some of the most prestigious tournaments seen on TV since 2003, and player rewards designed to promote engagement and discourage predatory behaviour.
Utilising artificial intelligence through WPT Global's advanced Player Machine system and Game Integrity Engine, games will be kept free of cheats, matching players with those of similar experience and creating a super-fair environment.
For further information, please contact:
Head of Poker at Acroud
About ACROUD AB
ACROUD is a fast-growing global challenger that operates and develops +30 comparison and news sites within Poker, Sports Betting and Casino. In 2021, Acroud launched The Festival Series which is a competitive Sports Betting, Casino and Poker Experience taking place in different destinations in Europe. Acroud also offers
SaaS (Software as a Service) and BaaS (Business as a Service) solutions for the iGaming affiliate industry. In 2020 and 2021, a number of companies have joined the ride and thus several experienced individuals in the industry leads Acroud's journey to become "The Mediahouse of The Future". Our mission is to connect people,
Content Creators (Youtubers, Streamers, Affiliates) and businesses. We are growing fast and is a leading global player in the industry with just over 90 people in Malta, Denmark and Sweden. Acroud has been listed on the Nasdaq First North Growth Market since June 2018.