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Regular Bonus: 100% / €100

William Hill Poker

William Hill Poker is one of the oldest and largest bookmakers in the U.K. Now part of the booming iPoker network, traffic and promotions at William Hill are first rate and a massive $16 million in prize money is guaranteed every month on the network.

Given its U.K. origins, William Hill Poker is a popular poker room for British players (and European players in general), making the busiest traffic time around European peak hours.

Because of the prominent sportsbook and the tendency for the punters to drift over to the poker room for a few hands, the Will Hill tables are usually filled with wild and loose players. Play in general is considered pretty loose with tons of easy games, particularly at the micro stakes. 

The software is solid and the lobby got a well-deserved makeover recently, giving it a cleaner look and making finding tournaments easier. Multi-currency deposit and play is also available, as is a wide range of games and sit-and-gos.

Games offered are Texas Hold'em, Omaha, Omaha Hi-Lo, Seven-Card Stud, Seven-Card Stud Hi-Lo and Five-Card Stud. You should keep in mind, however, that very few games other than Hold'em and Omaha actually run on the site.

William Hill Poker also spreads high-stakes blackjack, casino games and sports betting.

Want to know more about how to sign up at William Hill Poker? Check the video below:

100% Up To €100 Regular Bonus:
100% / €100

Bonus Code and Promotions

William Hill recently changed up their promotions program to benefit recreational players in a huge way while still providing value for serious grinders. Here’s a look at the sweeping changes: 

Sign-Up Bonus: 100% match up to €/$/£ 100  + €/$/£ 10 FREE instantly in the form of €/$/£ 7 in cash game tickets and €/$/£ 3 in tournament tickets.

Bonus is unlocked as follows:

A) First €/$/£10 of bonus: €/$/£5 for every 280 William Hill Points
B) Remaining €/$/£90: €/$/£5 for every 350 William Hill Points

Each new sign-up also gets 10 free spins in the casino!

Exclusive Offers for PokerListings players:

Bonus Details

Bonus Bonus Requirements
Max Bonus €100
Regular Bonus €100
Match Bonus 100%
Refer a Friend Bonus $50

Tournaments and Freerolls

William Hill Poker offers a massive amount of guaranteed tournaments with prize pools from £400 all the way up to the Sunday $250k. Other big tournaments are the Friday $150k guaranteed $100 rebuy and the Saturday $50k guaranteed.

Besides the guaranteeds, William Hill Poker also usually offer plenty of qualifiers at all levels for big live and online poker events like the World Series of Poker and the European Poker Tour. Overlays don't seem to be common though. Fields are typically around 800+ for the daily low stakes tournaments, and more like 100ish for the high-stakes ones.

William Hill Poker does run quite a few free tournaments, with freerolls very well-visited and play extremely loose. Most are multi-table Texas Hold'em events and typically have small prize pools. All new players can play the daily beginners $50 and $100 freerolls for the first three months after signing up and there are also weekly $2,000 and $3,000 freerolls you can enter with 2,000 and 3,000 William Hill points.

Software and Graphics

The software offers pretty much all the functionality players are used to in online poker, meaning it runs fast and smooth with good playability. The latest update of the software added several new features like auto-top up, a quick seat option, hand-for-hand near the bubble in tournaments and a buddy list for online friends.

The tournament lobby is vastly improved from William Hill's early days. Note-taking at the table also works better than a lot of other poker sites by having the input window by the player on the table, which works nicely. Hand histories are very easy to work with in the built-in interface, though the ones received by request tend to be a little harder to analyze.

The graphics aren't the best in the industry, with somewhat crude 3D graphics and just 10 different options for avatars. That being said, the animations and sounds are all good with plenty of customization options. All in all, it's not a world-beater software-wise but more than adequate for the average player.

For a direct and free William Hill Poker download, click on the download link above.

Soft Competition

Play at most tables at is pretty soft with the natural exceptions that come with playing on a large network - sometimes you just find a super tough table at any limit. Most traffic is in the No-Limit Texas Hold'em games and viewed-flop percentages tend to be in the 30s or 40s, meaning a lot of players going to the flop with little more than a hope and a prayer.

This is great for players who know even a little bit about Hold’em and playing in position. Players can sometimes even find full tables with pre-flop percentages all the way in the 50s, so it can be very easy for skilled players to clean up.

Not open to US players

  • Incredibly loose games and players
  • £10 in FREE cash-game/tournament tickets
  • Fun Twister SnGs



Hits and Misses


  • Easy-to-hit bonuses for new players
  • Some of the juiciest games in the world
  • Massive amount of guaranteed tournaments
  • Reliable software with smooth game play


  • Not the best graphics in the world
  • Doesn't accept U.S. players
  • Still building a player base outside U.K.


Software & Graphics
Ring Game Traffic
Tournament Traffic
Soft Competition
Game Variety
Sign-Up Bonus
Loyalty Bonus
Financial Security
Deposit & Withdrawal

Game Selection / Volume

Cash Game
Player Volume Peak
Tournament Volume

Support Quality

24/7 Support:
Web site FAQ:
Support Features:
Phone, e-mail, fax, chat
E-Mail Confirmation:
Very good
NETeller Payout Time:
24 Hours
Withdrawal Smoothness:


Support is very friendly and responsive. The live chat function gives almost instantaneous access to help with any questions you might have. E-mail, phone and fax are also available.

Deposit & Withdrawal

Deposit Options: VISA, MasterCard, Neteller, ClickandBuy, Skrill (formerly Moneybookers), Click2Pay, Paysafe card, ukash, Bank transfer, POLI, Maestro, Laser, Dankort, PayPal, iDEAL, Western Union, Przelewy24, eNets, Nordea, WebMoney, UseMyBank, EntroPay, wire transfer and bank draft, plus some local payment options.

Withdrawal Options: VISA, Neteller, Diners Club, MasterCard, Maestro, Electron, Solo, Laser, ClickandBuy, Skrill (formerly Moneybookers), Click2Pay, EntroPay, wire transfer, bank draft and personal check.


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