GPI's Dreyfus: “Poker Will Never Be the Same, It Will Be Better”

Alexandre Dreyfus
Alexandre Dreyfus

While it’s easy to get cynical about the overall state of poker it’s good to remember there are still some true innovators in the business.

Alexandre Dreyfus would fall into that category.

The Frenchman has either owned or been involved with a variety of companies including ChiliPoker, Winamax, iGamingFrance.com, Global Poker Index, FantasyPokerManager and now Hendon Mob.

Most recently Dreyfus has been the driving force between the GPI, which has taken over as the de facto ranking system for poker players.

“I believe that the vision I had a year ago is right and will start to pay off soon,” said Dreyfus.

“Poker players are looking for recognition and that’s what we do. GlobalPokerIndex provides a leaderboard and official rankings both globally and locally. Everything is about engaging the recreational players – that’s the key – and that’s our role.”

Dreyfus: “There’s No Easy Money in Poker Anymore"

Liz Lieu
Former ChiliPoker pro Liz Lieu
 

Dreyfus believes that poker is at a unique point in its history and there will be widespread change over the next few years.

“I believe that, like in any industry or life, there are cycles,” he said.

“We are at the end of the golden age of poker, both online and live. Does it mean it’s the end? Of course not. I wouldn’t invest millions, literally, if I thought so.

“It’s just different and we are now starting to build a real industry, one that will be there for another decade.  There is no room anymore for easy money, it’s a challenge and only committed people will survive.”

Dreyfus’ GPI recently announced the acquisition of HendonMob, which gives the GlobalPokerIndex access to the most comprehensive results database in the poker industry.

“It was in the pipe for almost eight months,” said Dreyfus.

“HendonMob is the most accurate player database and I foresee a lot of opportunities for the poker world to invest in data and to make it stronger and stronger. The site also offers one of the strongest U.K. poker playing communities.

“Now with GPI and HendonMob we are now reaching more than two million poker players every year.”

Dreyfus went on to say they plan to keep both brands and market HendonMob as the ultimate poker database while GPI will be more about authority/ranking.

PokerStars Throws Weight Behind GPI for EPT

Daniel Negreanu
Daniel Negreanu has praised the GPI in the past.
 

Perhaps the biggest validation for Dreyfus yet came earlier this month when the European Poker Tour announced it would be using the GPI's advanced ranking system for its POY.

Dreyfus takes it as a point of pride.

“It took me exactly 12 months, day-for-day to achieve that,” he said. 

“You can't convince a leading company to adjust their strategy based on your dreams or crazy thoughts. It took a year but I think the industry started to see where we were coming from.

“I believe that in 2014, a lot of poker rooms and tours will use GPI as Player of the Year/Leaderboard, in order to make their life easier and help promote poker players.”

Despite being a long-time veteran, Dreyfus is still enthusiastic about the poker industry.

“I like the challenge of it,” he explained.

“When I launched Winamax in France, it was six years before the French regulation. When I launched Chilipoker, I always tried to innovate and be different, that's my role.”

Dreyfus went on to sell Chilipoker to Bally Technologies last year to help form the framework for an impending U.S.-facing online poker site.

“I can't count how many people told me to not do GPI and to quit poker,” he said.

“Everybody thinks poker is dying? Let them think that and let guys like me take opportunities and build bigger opportunities.”

Opportunities Still Available as Poker Rebuilds in U.S.

Antonio Esfandiari
Ultimate Poker ambassador Antonio Esfandiari
 

Dreyfus believes it will take a long time for online poker in the U.S. to approach pre-Black Friday levels again, if ever again.

“Does it mean we need to give up on poker? Of course not,” he said.

“Money was easy five or 10 years ago, now we need to be smarter and work harder to make it happen. I see poker evolving, growing and we need to stop comparing poker as it was before. It will never be. It will be better, in many ways.”

Dreyfus continues to push GPI as the hub for poker and believes it will be his legacy to the game.

In broader terms, Dreyfus believes the only constant in poker over the next 5-10 years will be change.

“It will change, there’s no doubt,” he aid. “A lot of cards will be shuffled. Like any industry, consolidation is happening, on many levels. 

“We need to bring new players. We need to educate these players. It started with a shady industry and we are all working to make it a shiny industry. I can say that a lot of the people in the industry that have been here for the last five or 10 years will not be here in the next five years or so.”

assets/photos/authors/_resampled/croppedimage6060-arthur-crowson.jpg
About Arthur Crowson

Arthur has been involved exclusively with the poker industry since the 2006 World Series of Poker where he still claims to have captured the first interview with a then-unknown player named Jamie Gold on one of the days leading up to the Main Event final table. Since then Arthur has been working full-time for PokerListings.com writing news stories, covering poker tournaments, interviewing players and capturing it all with his trusty Canon camera.

You May Also Like

assets/photos/_resampled/croppedimage12580-ftplogo.jpg

Another $5 Million Paid Out to U.S. Full Tilt Players

The latest round of Full Tilt Poker remission payments has been sent out with 2,200 players receiving approximately $5 million.

03 April 2014
assets/photos/_resampled/croppedimage12580-images.jpg

Report: DOJ Approves Release of $82m to 30,000 Full Tilt Players

It’s taken years longer than expected but it appears tens of thousands of U.S. Full Tilt Poker players are finally within breathing distance of getting...

22 January 2014
assets/photos/_resampled/croppedimage12580-Affiliate-Awards-Logo.jpg

PokerListings Shortlisted for 2014 iGaming Affiliate Awards

PokerListings.com received a nod from the 2014 iGaming Affiliate Awards in the category of Best Poker Affiliate, along with ten other top online poker...

09 December 2013
assets/photos/_resampled/croppedimage12580-AtlanticCityNJnight.jpg

Expansion Bill Ready with New Jersey Online Poker Imminent

Sen. Ray Lesniak will introduce a bill on Thurday that would allow licensed operators in New Jersey to offer wagers to any countries where online...

20 November 2013

Please fill the required fields correctly!

Error saving comment!

You need to wait 3 minutes before posting another comment.

Comment added. Thank you!

Dandan160808 2013-09-11 14:15:12

So Daniel negreanu, Phil helmuth