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Zynga “Confirms” Interest in Real-Money Gambling
Social media gaming kingpin Zynga has “confirmed” its interest in offering real-money gaming in an article posted today on technology blog All Things Digital.
According to writer Tricia Duryee's post, a “Zynga spokesperson” provided the following statement in response to the question of a potential launch into real-money gaming:
“We build games and experiences that our players want and love. Zynga Poker is the world’s largest online poker game with more than 7 million people playing every day and over 30 million each month.
“We know from listening to our players that there’s an interest in the real money gambling market. We’re in active conversations with potential partners to better understand and explore this new opportunity.”
No specific spokesperson was named and the statement is open to interpretation, but rumors of Zynga looking into partnerships with land-based casinos in the US have been circling for months.
While US poker players are anxiously awaiting regulated US poker sites, an ongoing interest has been the crossover potential from the massive play-money gaming pool on Zynga Poker.
With an expected 10-20% conversion rate to real-money players should it become available, it could be the most substantial influx of new players into the poker economy since 2003.
Zynga founder and CEO Mark Pincus also recently announced at a press event that the company was preparing to launch Zynga Casino with its first game expected to be bingo.