The World Poker Tour was named the Best Sports Brand License of the Year for 2005 during the Licensing Industry Merchandisers' Association (LIMA) International Licensing Excellence Awards in New York Wednesday.
"This singular award from LIMA - the most prestigious in the licensing industry - is a testament to the enduring strength of the brand that WPT Enterprises has built and to the incredible partners who've come on board to creatively leverage the World Poker Tour's consumer and TV viewer loyalty," said Andrea Green, Vice President of Global Consumer Products.
The WPT helped trigger the poker boom when it first aired on the Travel Channel March 30, 2003, and began a licensing program which focused on poker-related products and apparel.
Since expanding its broadcast to 150 countries around the world, the WPT has begun acquiring licensing partners in Australia and Europe for their growing line of products. The company also branched into lifestyle goods that now range from jewelry to bar mirrors and video games to mobile phone content.
"The LIMA Licensing Excellence Awards are the industry's most prestigious recognition of outstanding achievement," said Charles Riotto, LIMA president. "WPT Enterprises has done an outstanding job of building its brand through its creative, multi-faceted licensing program. I congratulate them on winning this award against some very strong competition."