Budweiser has renewed its multi-year sponsorship contract with World Poker Tour Enterprises, Inc. (WPTE) for the World Poker Tour (WPT) Season 5, and the WPTE announced that Xyience and Blue Diamond Growers have also signed on to become sponsors.
"Budweiser is a classic American beer meant to be shared with friends over a great game of poker," said Randall Blackford, Anheuser-Busch, Inc. director of Budweiser marketing. "The World Poker Tour continues to deliver the best poker tournaments and poker programming on television, and we are pleased to be back in action for Season 5."
Anheuser-Busch originally teamed up with the WPT during Season 2 with its Anheuser World Lager. For Season 4, the company switched to their signature Budweiser brand which will continue be incorporated throughout all the WPT stops.
"In Season II, Anheuser-Busch helped us establish poker as a sport," said Steven Lipscomb, WPTE founder, president and CEO. "Now, in Season 5, our friends behind the remarkable Budweiser brand are joined by new partners Xyience and Blue Diamond Almonds to form a strong framework for the continued future growth of the World Poker Tour."
Xyience inked a deal with WPTE which extends into Season 6. Their energy drink, Xenergy, will be the official energy drink of the WPT. The company's brand will be incorporated into the tour, and Xyience will also give away one seat for the 2007 WPT Invitational.
"It's truly exciting to be a part of the growing worldwide poker phenomenon," said Russell Pike, CEO of Xyience. "Xyience is on track to quickly become one of the most sought after brands in the world today and proudly supports the World Poker Tour as an exclusive energy drink sponsor."
The sponsorship deal with Blue Diamond Growers includes having their product Blue Diamond Almonds sponsor the WPT Championships in April. They will also run a retail promotion March 1 through July 31 during which they will give away a seat for the Season 6 WPT Invitational. For the rest of the current season, players will get to try samples of the Blue Diamond Almonds new flavors at WPT events.
"We look forward to being a part of the World Poker Tour during Season 5 and 6," said Al Greenlee, Blue Diamond Almonds director of marketing. "We are thrilled to be part of the prestigious WPT Championship and provide for our consumers the opportunity to play in the WPT Invitational."