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Unibet Signs Formula 1 Icon Mika “Flying Finn” Häkkinen
You can add former Formula 1 legend Mika Häkkinen to the list of notable sports stars who have signed with online poker sites.
Unibet picked up Häkkinen to promote the Finnish-facing site and produce “insider” content for Formula 1. It’s not clear if Häkkinen will represent the brand in any upcoming Unibet Open tournaments.
Häkkinen is one of the greatest Formula 1 racers in the history of the sport and won the 1998 and 1999 championships driving for McLaren.
Häkkinen to Provide Formula 1 Scoops
Unibet has been marketing heavily to recreational players recently and bringing in some non-poker people like eSports streamers to compete in its Battle Royale format Sit & Go's.
Signing sports stars is nothing new as Neymar Jr., Cristiano Ronaldo and Denílson all currently represent online poker sites.
Häkkinen doesn’t have a ton of experience in the poker world but was renowned for his calm under pressure during his racing days, which should translate nicely if he decides to take a spin at the tables.
The Unibet brand has been very busy signing players lately and inked Ian Simpson, Dara O’Kearney and Dave Lappin as brand ambassadors in late February. Sam Grafton and Charlotte van Brabander were already on the squad.
There were also rumors Unibet might sign high-stakes legend Viktor “Isildur1” Blom, who has taken part in Unibet Open events, but so far nothing has been announced.
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Check out this teaser for Häkkinen repping Unibet: