Tuesday, Feb. 20, 2007

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Specialty chocolate poker chips: Ahoy

By Christopher Hunt

Specialty chocolatier Images in Chocolate has announced the first custom chocolate poker chips now available for the U.S. market, with a more authentic chip design and the ability to imprint names and logos the biggest new selling points.

"Until now, there have been generic chocolate casino chips in the market," says Tim Dugan, Images in Chocolate CEO.

"But never one that could be custom imprinted for promotional use.

"Not only can our new chocolate casino chips be custom branded," he continued, "they are the first to use 100% Belgian chocolate and also feature a much more authentic casino chip design than available before."

The company recommends using a corporate logo on one side and imprinting a variety of dollar denominations on the second side, replicating an actual casino chip.

"Although this product was designed with the corporate client in mind," Dugan continued, "we've seen tremendous interest in the consumer market as well, primarily from individuals having Las Vegas weddings or other gambling-themed events."

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