Sebok signs with UltimateBet

Joe Sebok
Joe 'Seventhbok' Sebok is hoping a UB sponsorship can help get him over the hump.

PokerRoad's Joe Sebok has joined UltimateBet's Team UB.

"I am very happy to be joining UB today and look forward to our future," Sebok said.

The pro poker player, radio host and website CEO will be wearing the UB patch at tournaments across the globe and yet another hat, as he takes on an expanded role as a media and operations consultant with UltimateBet.

"We are ecstatic to bring Joe onto Team UB," said Paul Leggett, COO of Tokwiro Enterprises. "He will not only serve as a pro player representing the brand, but more importantly will be instrumental in helping us create a poker site for and by poker players."

Earlier this month the Kahnawake Gaming Commission released its final decision regarding the UltimateBet cheating scandal.

According to the decision, the ability to view hole cards was enabled by illicit software placed on the Ultimate Bet servers prior to November 2005. A third party account was then used to view cards and the information passed on to the offending players.

The Commission named 1994 WSOP Main Event champ Russell Hamilton as the person it believes is primarily responsible, adding that there were 31 individuals who were associated to varying degrees with Hamilton when the alleged cheating took place.

A total of $22 million was returned to affected UB customers and new UltimateBet management company Tokwiro Enterprises, who took over operations in the midst of the scandal, was fined $1.5 million.

Stepson of the legendary pro Barry Greenstein, Sebok worked with UltimateBet's new management team to make sure players weren't left in the dark as the site worked to make things right for its players, a role he intends to continue with the team.

"UB and I first started talking about a possible relationship almost four months ago and I made it very clear that I couldn't commit until that point in time when the names associated with the scandal began to be released," Sebok said.

"Paul Leggett has been instrumental in this process and I now feel comfortable and excited about joining the team, as we are heading in such a positive direction. While this process isn't entirely complete, I consider this to be one of my new responsibilities moving forward and intend to continue working very closely with Paul to ensure it happens."

Sebok made two final tables at the 2005 World Series of Poker and has more than $1.85 million in career tournament earnings, but is perhaps most famous for bubbling two World Poker Tour final tables in 2007.

At the 2009 WSOP Main Event this summer Sebok finished 56th cashing for $108,000.

Sebok will continue to run as he plays under the UltimateBet umbrella.

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