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Prahlad Friedman Joins Team UB
UB is claiming a major coup having signed Prahlad Friedman to its roster of pros this week.
Just weeks after announcing the site had parted ways with longtime team members Annie Duke and Phil Hellmuth, the signing of one of the most feared online poker cash game players in the world comes as a shock, considering Friedman had previously rejected the concept of sponsorship and was one of the largest victims of a cheating scandal on UB that saw insiders gain access to opponent's hole cards.
Friedman, who plays under the names "Spirit Rock" and "Mahatma" online, has a World Series of Poker bracelet, World Poker Tour title, and more than $2.3 million in career live tournament earnings.
He believes this is a new era for himself and the site.
"UB is headed in a new direction, and I really like the team they've put together," he said. "Everyone on the team has interests away from poker. They're young, hip, cool -- people I enjoy hanging with and whose games I respect."
Almost as widely known for the rap video he made for the ESPN The Nuts segement during a deep run in the 2006 WSOP Main Event, UB says the addition of Friedman to its roster of young, talented poker pros makes the team immediately stronger and louder.
"One word to describe Prahlad Friedman joining UB.com? Epic," said fellow Team UB pro Joe Sebok. "We've netted one of the biggest cash game players of all time, an achievement that really speaks to the strength and attractiveness of UB heading into 2011."