PokerStars Reveals ‘We Are Poker’ TV Ads

New "We Are Poker" ad.

PokerStars launched a sneak peek of its new global ad campaign today with two impressive TV ads using “We Are Poker” as its centerpiece slogan.

Announced via Twitter, the slick, high-end, minute-long ads feature cameos from PokerStars pros Daniel Negreanu, Bertrand “ElkY” Grospellier, Liv Boeree, Vanessa Rousso and Jose “Nacho” Barbero.

Also making cameos in the visually stunning ads: a wolf, a rattlesnake, a bull, some wild horses and a man with a bubble around his head, among others.

One ad is called East vs. West and features Negreanu against an opponent heads-up in a crowded warehouse with the voiceover:

“We are competition. Aggression. Calculating. We are trapped. Fighting back. We are heros. We are poker."

The other, titled Nacho vs. Brazil, shows a heads-up match between Barbero and an opponent on a table under a basketball hoop with the voiceover:

“We are 10,000 people in Brazil, holding our breath.

"We are alone. Hunters. Hunted. We are committed. Blessed. Calm. We are all in. We are poker."

The ads are only available online as of today.

Watch them both here.

You May Also Like


Daily 3-Bet: Princess Shredded, "Sleazy" Poker World, Breaking BCN

The PokerListings Daily 3-Bet is a tight sweater, a premium selection of soft cheeses and the softest seat in the afternoon poker news home...

26 August 2014

Thor Hansen, Pierre Neuville Find Way Back to Life and Poker

Thor Hansen and Pierre Neuville have about 100 years of poker experience between them.

26 August 2014

Daily 3-Bet: WSOP Mute Madness, BCN Monster, Burning Philbort

The PokerListings Daily 3-Bet is a feathered headdress, some giant furry mukluks and a heart-pounding drive into camp at afternoon poker news Burning Man.

25 August 2014

Daily 3-Bet: T-Shirt Tempest, Atruism Groundswell, Battle for SNL

The PokerListings Daily 3-Bet is a lopsided rasta hat, a Guatemalan poncho and nothing but embarrassing headshakes on the afternoon poker news livestream.

22 August 2014

Please fill the required fields correctly!

Error saving comment!

You need to wait 3 minutes before posting another comment.

Comment added. Thank you!

No Comments