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PokerStars Hires New Chief Marketing Officer
While Full Tilt Poker continues to struggle with licensing issues and player payouts, PokerStars has taken another step in its recovery from Black Friday with the hiring of former Microsoft exec Alex Payne as its new Chief Marketing Officer.
PokerStars introduced Payne in a release today, explaining he was hired following an intensive eight-month international search and that Payne will take over all aspects of consumer marketing across the business.
His range of responsibilities will include "the company's brand and advertising, TV programming productions and media buying, online marketing including paid search, organic search, social media, regional customer relationship management and acquisition and conversion and retention campaigns for online and live poker players."
Payne joins PokerStars after 11 years with Microsoft, most recently as Sales & Marketing Director for Microsoft's search engine Bing in the UK.
"I'm delighted to be joining PokerStars," Payne said. "I am joining an outstanding business, which is the clear leader in its category and has enormous potential ahead of it.
"Moreover, it's a product in which I have a huge personal passion."
Some of Payne's recent achievements at Microsoft include creating a US industry standard for online ads with Yahoo! and AOL and launching Windows 7 in Europe. Prior to Microsoft, Payne spent ten years in advertising agencies including OgilvyOne and EHS Brann.
PokerStars remains the highest traffic online poker site in the world with over 52,000 players at its 24-hour peak, despite being prevented from operating in the United States.
This latest appointment rounds out the hiring of a new Senior Leadership Team at PokerStars built over the last 12 months.