Poker News in Brief: May 10-16, 2010

Andrew Lichtenberger
Newly inked Full Tilt Pro Andrew Lichtenberger.

PokerStars Spring Championship of Online Poker and WPT Paris grabbed most of the headlines as the 2010 WSOP gets even closer.

With just two weeks until the world's biggest poker tournament series kicks off, many professional poker players have vacated the scene to prepare.

There was still a lot of poker news, however, and there are always a few stories that don't make the front page of

As a part of our Poker News in Brief feature, we've compiled a list of them below.

This week we'll take a look at getting a Main Event seat for life, a new Full Tilt pro, a Cake shop and more.

PartyPoker Launches WSOP for Life

Only a select group of poker players can afford to play the WSOP Main Event every year but PartyPoker is giving anyone that chance in a new promotion.

The PartyPoker WSOP for Life will set at least two lucky players up with their $10,000 Main Event buy-in for life, which for the sake of the promo, is a term of 20 years.

"I think the WSOP for Life is a really great idea - I have been playing the Main Event for most of life!" said PartyPoker ambassador Mike Sexton. "I just wish I had the opportunity to qualify for this but, unfortunately I am exempt."

One of the packages can be won through a leaderboard challenge, while the second will be awarded in a $320 tournament on June 20. Both events will have a number of regular 2010 WSOP packages as consolation prizes.

For more information check the PartyPoker review.

UB, Absolute Poker Start "Craziest Last Longer Bet"

Absolute Poker and UB are putting a VIP WSOP package up for grabs to any poker player who can come up with the "Craziest" last longer prop bet.

The two online poker sites, which are a part of the CEREUS poker network, are asking their players to film their ideas for the "Craziest Last Longer Bet" and post them on

UB and Absolute will pick the best video and allow the two entrants to actually play out their last longer bet in the $1,000 buy-in Event 54 of the 2010 WSOP, which begins on July 1.

The package also includes airfare to Las Vegas, accommodations and the chance to meet Team UB and Absolute Poker pros.

To learn more check out our UB review or our Absolute Poker review.

LuckyChewy Joins Full Tilt

Young online player Andrew "LuckyChewy" Lichtenberger is the latest player to get his name inked in Full Tilt red.

Known mostly as an online cash game player, Lichtenberger has made a successful transition to live tournaments in the last year.

The Leggo Poker instructor had memorable WSOP in 2009, finishing 18th in the Main Event for $500,557, second in the $5,000 No-Limit Hold'em Shootout for $215,402.

Lichtenberger most recently won the WSOPC Caesars Las Vegas event for $190,137.

Lichtenberger is the second well-known online player to be signed as a Full Tilt pro in the last two weeks as Annette "Annette_15" Obrestad joined the team on May 3.

Cake Poker Opens New Online Shop

Cake Poker launched a new online shop this week with Cake merchandise, tournament tickets and even a Ducati Sport Bike available for purchase.

The currency in the store is Cake Poker's gold Gold Chips, which are essentially frequent player points, and can be accumulated in both cash games and tournaments on the site.

Some of the Cake Poker-branded merchandise includes cards, hats, shirts, bags, chip sets, jackets and boxers as well as electronics like MacBooks, PSPs, Xbox 360s and LCD TVs.

The Cake Shop also features actual baked cakes from the world-famous Junior's Restaurant in Brooklyn. Players can purchase Junior's trademark cheesecake, carrot cake and triple chocolate cake.

The online store is available at or in the Rewards tab while logged into the Cake Poker client.

Tax Troubles for Michael Mizrachi

Michael "The Grinder" Mizrachi owes nearly $340,000 in federal taxes and is facing foreclosure, according to a South Florida newspaper.

Apparently a condo he owned with his brother Robert in Hollywood, Florida, was foreclosed on and sold via an online auction on Wednesday while his Miramar home was foreclosed on March and is up for sale this week.

Mizrachi has over $7.1 million in lifetime live tournament winnings and was the CardPlayer of the Year in 2006.

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