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PKR, Playtech sign deal
PKR, home of some of the best 3D poker online, has signed a deal with Playtech to offer its poker players even more benefits and games on the poker site.
PKR is fast becoming a force in the online poker market and boasts more than 7,000 players at peak times. For tournament play alone, PokerListings.com reports the site has approximately 4,500 real-money tournament players at peak hours.
"We are delighted to have signed this agreement with PKR.com and very much look forward to helping the company enhance its players' all-around experience and through this the company's revenue generating potential," said Mor Weizer, Playtech CEO.
"PKR.com is a highly respected operator in the online poker market with a unique offering to both the 3D and gaming console markets. As such, this opens up a whole new demographic for Playtech which will now be able to enjoy our market leading casino gaming platform married seamlessly with the high-quality 3D poker experience that PKR.com's customers have come to expect."
Playtech will provide PKR.com with a custom-made online casino to further enhance the next generation poker room's player experience by providing access to a variety of market leading casino games.
"PKR is very pleased to have entered into this partnership with Playtech, and we look forward to working with the Playtech team to develop an online casino which reflects PKR's core values of unrivalled customer experience and deep technical skills," said Malcolm Graham, PKR CEO.
"PKR chose Playtech as its online casino partner because they have an incredible track record of technical innovation, and we know their team can deliver a product which we will both be very proud of."
PKR also recently helped spread the word about its product by sponsoring a casino tent at this year's "T in the Park" music festival in Scotland.
More than 80,000 people attended the festival, with 5,000 of them taking part in the PKR Fun Casino to play poker, blackjack and roulette for free. The professionally run games offered players a chance to win a range of PKR prizes.
"Scotland certainly proved why it's such a hotbed of poker talent," said Simon Prodger, PKR marketing director. "Despite the fact that this was a strictly play-money event, the quality of poker we saw was very impressive - and the incredible setting made it all the better."
For poker fans looking for some real-money fun, they should head to PKR's Web site. By signing up through PokerListings.com, players will be eligible for a 75% bonus of up to $250.