PKR: One million poker players and counting

The Spoils of War

One year and one million customers later, online poker site is surpassing expectations and plotting another year of lightning-quick growth.

The online poker site reached what it's calling an "historic milestone" this week when it registered its one millionth user. The standalone operator has seen a year of phenomenal growth after breaking onto the market in August 2006.

The site has billed itself as a "next generation" poker room with its 3-D art graphics and immersive game system that allow players to customize characters and interact with competitors using different body language and emotions. PKR has also launched an innovative marketing campaign to attract a new, younger crowd to the game.

"It's always been our goal to bring online poker to a wider audience and establish as a mass market proposition," said PKR marketing director Simon Prodger in a release.

"We may have reached this milestone well ahead of schedule, but we've only just begun to tap the massive potential of this technology - there are even bigger things to come for in the next year."

The goal now, says the release, is to continue scooping record numbers of players while leveraging other competitive advantages to position the site at the forefront of the market. Because is licensed in Alderney, the site is regulated by a jurisdiction recently white-listed by the Department for Culture Media and Sport in the U.K. This ensures that the poker room will be allowed to expand advertising efforts in key markets.

For the entirety of its operations, PKR has stayed out of the United States and has never accepted cash bets from American players due to the Unlawful Internet Gambling Enforcement Act, passed in October 2006, which effectively made online poker illegal in the country.

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