Phil Gordon raises awareness and money for cancer

Phil Gordon has launched an appeal to poker players worldwide asking they "help put a Bad Beat on cancer" by donating a percentage of their annual wins to Gordon's "Bad Beat on Cancer: Poker Players for the Cancer Research and Prevention Foundation" (CRPF) charitable organization. Gordon, who is joined in his efforts by some of the world's top pros, is hoping to raise $1 million for cancer research this year.

Largely recognized for his poker playing expertise and as co-host of Bravo's hit series, "Celebrity Poker Showdown," Phil Gordon was inspired to help put a "bad beat on cancer" after his beloved great-aunt Lib fell victim to the disease in 2002 – the same year Gordon won his first World Poker Tour title.

Determined to raise awareness and funds for the fight against cancer, Gordon became a CRPF board member, co-founded the Bad Beat on Cancer initiative together with fellow Tilt Boy, Rafe Furst, and recruited other pros to assist in reaching the organization's fundraising goals.

In 2003, over 80 pros helped to raise more than $38,000 by making a tax-deductible donation of 1% of their World Series of Poker winnings to the CRPF via the Bad Beat on Cancer initiative. In 2004, nearly 250 players made the same pledge and succeeded in donating more than $45,000 to the foundation.

Currently, pro players who have pledged 1% of their 2006 poker winnings to Bad Beat on Cancer and CRPF include Chris "Jesus" Ferguson, Howard Lederer, Phil Ivey, John Juanda, Doyle Brunson, Daniel Negreanu, Erick Lindgren, Erik Seidel, Greg Raymer, Chris Moneymaker, Phil Hellmuth, Annie Duke, Paul Wolfe, Mike Matusow, Marcel Luske, and Jennifer Harman, among many hundreds of others.

Gordon has personally pledged 5% of his 2006 poker winnings to Bad Beat on Cancer and CRPF, along with an initial donation of $10,000. He has also promised to give 100% of all winnings earned while playing online at Full Tilt Poker, where he competes as a sponsored player.

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