PartyPoker.com advertises in bathroom mirrors

PartyPoker.com recently purchased an AddMirror which will place their advertisements on mirrors in public washrooms in the U.K.

The AddMirror, from Addirect, looks like an ordinary mirror but doubles as a screen for advertising. The mirror can project one image or several individual advertisements.

The PartyPoker.com mirror allows people to place their faces in an empty playing card, and includes the company's slogan, "Got a bad poker face?"

Addirect has installed AddMirrors in washrooms in 300 high-end clubs in the United Kingdom. According to their Web site, the AddMirrors are a new and ingenious form of advertising that communicates with people when they're most attentive - when they're looking at themselves.