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Wednesday, Nov. 7, 2007

PartyPoker getting more German exposure

Empire Casino, London

By Sarah Polson

PartyGaming announced today that it has entered into an agreement with RTL interactive in Germany that will see the gaming company provide an online poker school for RTL users.

RTL interactive is a subsidiary of RTL Television in Germany and part of the RTL Group, Europe's leading entertainment and media network.

According to a press release from PartyGaming, the popularity of poker in Germany has prompted RTL interactive to launch a new German-language Web site dedicated to providing information and tips to its users who enjoy playing poker. The site already has more than six million unique users per month.

Under the new agreement, TRLPoker.de will contain exclusive advertorial links to PartyGaming's free online poker school. PartyGaming also runs the real-money poker site PartyPoker.

"We are thrilled to have been chosen by RTL interactive to provide an online poker school to their users," said Mitch Garber, PartyGaming CEO.

"This is a huge exciting opportunity for us to work with the German internet division of Europe's leading broadcaster. We look forward to building a long and successful relationship between our two companies."

RTL interactive will promote its site and the PartyGaming poker school via the RTL.de Network and the new services will also be promoted through TV spots on RTL Television, the leading privately held German TV station.

Along with operating the free poker school under PartyPoker.net, including the technical and administrative infrastructure, PartyGaming will also provide exclusive material for RTLPoker.de.

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