New European poker tour to launch this weekend

The inaugural European Poker Masters poker tour will launch Sept. 9 as the largest pan-European poker tour to ever hit the poker world. All In Sport, organizers of the event, say the tour will feature some of poker's best pros as well as a £1 million prize pool.

The European Poker Masters will combine existing high profile events with new poker tournaments debuting on the global poker circuit this year. The 2006 tour will be directed by former World Series of Poker (WSOP) bracelet winner Mel Judah and will take place in London, Paris and Dublin, among other places.

The first tournament of the European Poker Masters, the London Poker Masters, will be played at the 178-year-old London gambling club Fifty Casino. Sponsored by Full Tilt Poker, the tournament will boast an estimated £250,000 prize pool, a £2,000 + £50 buy-in and several top players, including Chris "Jesus" Ferguson, Jennifer Harman, Phil Ivey and Howard Lederer. The event will run from Sept. 9-11, 2006.

Subsequent events include the Paris Hold'em Trophy at the Aviation Club de France Oct. 21-22, 2006; the Dublin All-Star Challenge which will be hosted at the Sporting Emporium in Dublin from November 18-19, 2006; and the Austrian Classics which will take place in Vienna from October 3-4, 2006. Further details about each event will be released closer to the tournament date.

"The European Poker Masters is the most exciting addition to the global poker calendar for many years," said James Hopkins, tour creator and head of programming at All In Sport. "Never before has Europe hosted so much U.S. talent. This is the strongest line up we could have hoped for."

The European Poker Masters will be broadcast on Eurosport 1 and 2 beginning this Autumn. The tour is the latest format launched by All In Sport's production arm, which is also producing a new poker show, Million Dollar Cash Game.

Please visit www.europeanpokermasters.com for further details about the new tour.

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