Kid Poker will be the face of I-play's newest product, a 'made-for-mobile' series of video clips on how to improve your game, the firm announced today.
The footage was shot at the Venetian Hotel & Resort in Las Vegas, and features more than 100 clips on topics such as tournament play, No-Limit strategy, tells and bluffs and other poker tips.
Calling the initiative "the most innovative and compelling streaming video poker application and poker mobile game available in the mobile space," I-play is promising the video clips will be the ultimate Hold'em product on the market.
In addition to Negreanu's bite-sized bits of poker wisdom, the company will also deliver a mobile poker game featuring the pro later this year. Negreanu will be remade as your virtual tutor to offer in-depth analysis of the game.
In a release, I-play said it is building on the success of tournament poker, which Nielsen Research shows has increased 370% in the past year.