Motorsports fans and poker lovers across the nation will come together in an effort to generate funds for The Jeff Gordon Foundation through a series of No-Limit Hold'em tournaments this year.
Slated to begin this fall, the series will include online satellite tournaments as well as land-based events at a number of Harrah's casinos. It will consist of high stakes poker events, culminating in a championship tournament in March 2006 at Harrah's Caesar's Palace in Las Vegas. The event will coincide with the annual race at the Las Vegas Motor Speedway.
Chris Moneymaker has signed on as a fan of motorsports and Jeff Gordon, and hopes the series will raise awareness and funds for The Jeff Gordon Foundation, a non-profit organization that was founded by four-time Cup Series winner Jeff Gordon in order to raise money for a slew of children's charities, including The Leukemia & Lymphoma Society, The Make-A-Wish Foundation, Riley Hospital for Children, The Marrow Foundation in partnership with The Hendrick Marrow Program, and the Jeff Gordon Children's Hospital at Northeast Medical Center.
Organizers are hopeful that pro players and celebrities will come out in support of the televised event, which will also provide its participants with a VIP reception and tickets to shows at Harrah's casinos.