HeadsUp Entertainment expanding in Canada

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HeadsUp Entertainment is expanding its market in Canada with the acquisition of Fifth Street Publishers Ltd., which includes the ownership of the Canadian Poker Tour as well as a Canadian poker magazine.

The company said that the addition of Fifth Street Publishers Ltd. supplements its brand in Canada, which already included Canadian Championship Poker.

The new Canadian poker tour will launch a series of tournaments nationally beginning with the Calgary Classic at Cash Casino June 25-28.

Following that, the tournament circuit will head to the Stampede Classic taking place at the Deerfoot Inn and Casino in Calgary July 4-13.

It will also add a new event in Edmonton this year with a stop at the River Cree Resort and Casino in August.

HeadsUp Entertainment said it will be announcing a number of additional tournaments across the country within the next few weeks, with an estimated eight to 10 major stops on the 2008 schedule.

"We are excited about where poker in Canada is going," said president and CEO Kelly B. Kellner.

"The model we have designed takes poker and tournament play to the next level with a properly designed player ranking system as well as a national televised Final Event, something the tour has lacked in the past."

The Final Event will be played as a national championship in January 2009 with winners from each major event, invited celebrities and other qualifiers. Before the first event of the 2008 schedule starts, HeadsUp Entertainment will also announce the details of the CPT Players Point System that will help top qualifiers earn a spot in the national final event.

The company is also working on completing a television broadcast arrangement that will produce 13, one-hour shows from five casinos across the country. The final three, one-hour programs will feature the national final event.

"We are pleased to have been able through the quality of our previous broadcasts and successful events, to now attract major sponsors to the CPT which allows for a more player friendly infrastructure and a profitable business model for our shareholders," Kellner said.

The company currently is televising its 2008 Canadian Open Poker Championship series of shows produced earlier this year. They can be seen on The Score Television Network.

"We have worked very hard over the past three years to build a business model in the poker industry that can provide a multi-media solution to sponsors and advertisers looking to target a specific and valuable demographic," Kellner said.

"With a national television presence, the re-launch of the only national Canadian poker magazine and the roll out of a new interactive web presence, we are building a phenomenal foundation and are confident that our plan to create shareholder value through a series of revenue generating models is on the right path."

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