Harrah's Entertainment hires NFL executive

WSOP entry sign

The World Series of Poker is an ever-evolving brand and has a history of grabbing high-profile executives from other major sports leagues. Last week the WSOP announced that Seth Palansky, who for the last five years has overseen corporate communications efforts for the NFL network, will be the latest executive to make the switch to poker.

Palansky will be taking on the role of communications director for the World Series of Poker and Harrah's Sports & Entertainment division. He will replace Gary Thomson, who is being promoted to director of corporate communications for Harrah's. Palansky will take on his new role on March 3 and report to Jeffrey Pollack, the commissioner of the WSOP and vice president of sports & entertainment for Harrah's.

"Seth's extensive sports and entertainment marketing experience and personal network of global media contacts will serve us well as we enter a new and exciting period of growth for poker's No. 1 brand," Pollack said.

During his time with the NFL Network, Palansky worked as an official spokesman for the network and for the league on television and media-policy issues. Palansky reported directly to NFL President and CEO Steve Bornstein and NFL Senior Vice President Greg Aiello. Palansky was the first employee of the network and oversaw the launch of the channel. He was responsible for all corporate communications strategy and media relations functions in a number of capacities.

"I am looking forward to joining the WSOP team," Palansky said. "There are a lot of exciting things going on at Harrah's and I can't wait to get started."

Prior to working for the NFL Network, Palanksy managed media relations for News Corporation's cable asset Fox Sports Net, a collection of 15 regional cable networks that owned the rights to 67 MLB, NBA and NHL teams.

Palansky is the second NFL executive to come on board with the WSOP. Ty Stewart, director of sponsorship and licensing for the brand, was with the NFL for eight years before assuming his current position at Harrah's.

Pollack himself came to the WSOP after holding prominent roles with NASCAR and the National Basketball Association.

Best Poker Sites - Editor`s Pick

Latest Blogs »