Thursday, April 12, 2007

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Grinder gears up with T-shirt company

By Sarah Polson

Local Celebrity, a popular T-shirt brand, announced this week that it is teaming up with Michael "The Grinder" Mizrachi to develop a line of poker T-shirts and products.

A wide range of celebrities have been seen sporting Local Celebrities signature slogan T-shirts including Adrian Brody, Tori Spelling, Sean Paul, Kelly Clarkson, Nick Lachey and members of the Pussycat Dolls.

Michael Mizrachi himself was even spotted wearing one. Now he'll be able to wear some of his own designs.

Already available are poker T-shirts with slogans such as "Bluff McGuff," "I don't even fold my laundry," "Poker Anonymous: 'I bet I can quit,'" and more.

Mizrachi and Local Celebrity began collaborating on the T-shirt ideas earlier this year. Since then, The Grinder added 2006 player of the year to his poker resume, further enhancing his poker celebrity status.

"Michael's incredible poker resume includes two World Poker Tour titles and over $5.5 million, making him a great fit with Hollywood's favorite T-shirt company," Local Celebrity said in a press release.

The line of T-shirts inspired by Mizrachi can be seen at localcelebrity.com where they can be ordered, or in stores such as Urban Outfitters and select Macy's stores.

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