Canadian poker pro Gavin Smith, winner of the 2005 World Poker Tour (WPT) Mirage Poker Showdown, has signed on with Black Velvet Canadian Whisky to be their spokesperson within the poker industry. This summer, Black Velvet will be running a consumer sweepstakes that will award an all-expenses paid trip to Las Vegas where the winner and 3 guests will play heads-up No-Limit Hold'em with Mr. Smith.
"Gavin is a great addition to our line-up of spokespersons for the Black Velvet Brand," stated Chris Gretchko, brand director for Barton Brands. "We like to partner with the best of the best in their respective fields that resonate with brands consumers. Gavin certainly continues this approach and the fact that Gavin is Canadian makes his representing Black Velvet Canadian Whisky a natural."
"This new relationship with Black Velvet presents me with a fantastic opportunity to reach a broader base of fans," said Gavin. "Being from Canada, I have been familiar with the brand for quite some time and it was an honor to be asked to work with them."
Smith is represented by Poker Royalty, a full-service poker player marketing and representation agency specializing in the poker industry. Other players represented by Poker Royalty include T.J. Cloutier, Michael Gracz, Hoyt Corkins, Erick Lindgren, Michael Mizrachi, Daniel Negreanu, David Williams, Jennifer Harman, Cyndy Violette, and Evelyn Ng.
"Bringing a highly reputable mainstream sponsor, such as Black Velvet and Barton Brands, into the poker industry, is a major accomplishment," said Chris Porter, director of corporate marketing for Poker Royalty. "This relationship proves that the poker industry is quickly emerging as a viable outlet for sponsors to achieve their marketing goals."