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Full Tilt Poker backs World Series of Golf
The World Series of Golf has a new title sponsor and it's… a poker site?
Full Tilt Poker has signed on board to help support the experimental golf series that sees each player given the option of checking, raising or folding on each individual hole.
The sponsorship partnership will yield a number of strategic branding opportunities between the World Series of Golf and Full Tilt Poker. This includes multiplatform branding opportunities that will span broadcast television, international print media and the Internet.
"The World Series of Golf is a sports and entertainment company with a global strategy that encompasses live events, television content and online enterprises," said Terry Leiweke, president and CEO of the World Series of Golf. "As we strategically grow our brand, the synergies that will result from our relationship with the leading virtual cardroom service will be mutually beneficial to both our companies."
Among the Team Full Tilt members taking part in the World Series of Golf will be Phil Ivey, David Benyamine, Brandon Adams, Allen Cunningham, David Grey, David Oppenheim, Andy Bloch, Chris "Jesus" Ferguson and Erick Lindgren.
The World Series of Golf will force each player to pay an ante before teeing off on each hole. They will subsequently be given the ability to check, raise or fold their way to victory. The winner of the whole will collect the pot and just like poker, when you have no chips you are eliminated.
The format is such a unique way of playing the game that organizers are currently in the process of patenting the rules.
Golf and poker seem to go hand in hand as last year ESPN produced a program called High Stakes Golf which featured Daniel Negreanu, Doyle Brunson, Phil Ivey and many more competing for millions of dollars on the golf course.
The World Series of Golf will take place May 12-15 at Paiute Golf Resort in Las Vegas, Nev. This year's telecast is scheduled to air domestically throughout the United States on June 28 and 29 on CBS Sports.