Tuesday, Feb. 21, 2006

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EPT to air in Sweden, Canada

By Lianne Elias

U.K. producer-distributor Zeal Television has secured several new agreements for its Sunset+Vine produced European Poker Tour (EPT), which is sponsored by the second largest online poker room in the world, PokerStars.com.

The 17-part series will now also be running on Canada's national 24-hour all-sports network, TSN, as well as on Viasat-owned ZTV in Sweden.

The EPT currently airs on TV Norge in Norway and TV3+ in Denmark, as well as in the U.K. and in 54 other territories on the Eurosport network.

Nick Sallon, Zeal's head of international sales, said of the show, "European Poker Tour's high-end production values, combined with poker's enormous appeal internationally, make it the perfect property for youth-skewed broadcasters targeting 16- to 44-year-olds."

The EPT recently hosted the EPT Copenhagen event, the largest ever poker tournament in Scandinavia, and the EPT Deauville event, which boasted the largest attendance ever for a European poker tournament.

The EPT Grand Final is set take place next month from March 7-11 in Monte Carlo, Monaco.

Please see PokerStars for further details regarding the European Poker Tour.

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