Absolute Poker is promising its customers a direct route to the online felt with the release of new no-download software.
The product, Instant Play, is a Java version of the popular Internet poker room. This means Absolute Poker customers can log in and compete on the site using the same username, password and balance anywhere and on any PC or Mac.
Now while players are on vacation or working from remote locations, their Hold'em options aren't limited, the company said in a release Tuesday.
Though available to all of the poker room's customers, Instant Play caters to Mac users who have fewer options when it comes to choosing a site.
"Instant Play will catapult Absolute Poker ahead of all competitors - the poker community has been longing to play poker on any PC or Mac - no other poker company has perfected Instant Play to this level," said company vice president David Clainer.
"Travelers, remote players and Mac users are largely underserved in this market and we have taken the necessary steps to accommodate them."
In the release the company also stated that Absolute Poker executives expect to see their market share grow significantly in the coming months.