Channel 4 Dives Back into Poker with 'Celebrity Poker Home Game'


Are we on the cusp of a new "poker on television" renaissance?

With 24-hour poker channel Poker Central expanding daily, Poker Night in America and its new show The Final Table, the revolution and shows like PokerStars' Shark Cage still going strong it seems poker on TV is a sell-able product again.

Add Channel 4's new Celebrity Poker Home Game to the growing list.

According to a press release the popular British TV channel - and creator of the iconic Late Night Poker - have commissioned a new hybrid poker entertainment series.

The concept:

"... a well-known poker-loving personality brings their home game to Channel 4’s Salon Privé. This show grants the viewer a privileged peek into the worlds of the host and their friends, where their enthusiasm for poker rubs off on the uninitiated, providing a huge potential new audience for the sponsor partner.

"The chip stacks are deep and the structure player friendly to allow for plenty of play, with the emphasis as much on the game as the repartee. The players' guards may be down but their competitive spirit is not."

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Winners on to Grand Final

The twist in this one, as opposed to most "one-off" poker home games:

"Each Home Game episode plays out until all but the winner is eliminated. The series culminates in the Grand Final, where the victors from each heat meet across the baize to crown the Celebrity Poker Home Game champion."

According to Channel 4 it already has a "strong roster of celebrity players already lined up" and it's "fully committed to supporting the programme, as they believe in its enormous crossover potential."

Channel 4 is currently looking for suitable sponsors with branding opportunities including "title rights, breaker bumps, and links from Channel 4’s website to the sponsors’ site."

The target audience of the show is poker novices, making for "a vast sign-up potential for new players." A pilot has also already been shot.

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