Tuesday, April 24, 2007

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CEO Poker stuffs goodie bags with corporate sponsorship

By Erin Warner

The CEO Poker Tour is linking arms with Casino Playing Cards Ltd. for a new strategic marketing initiative that will be put to the test at upcoming tournaments.

The endeavor begins May 19, when at the tour's Trump Taj Mahal stop. There, players will note a strong presence of the card company that will include the firm's logo on a banner in the poker room and High Roller Casino Playing Cards inside gift bags.

Casino Playing Cards will also be featured as a link on the CEO Poker Tour Web site.

Michael Massa, the card company's president, is to show his support for the partnership by playing in the Atlantic City tournament next month.

"Participation in the CEO Poker Tour is an important piece in our marketing strategy as we prepare to reach out to our target audience of executive players through the series," he said in a release Tuesday.

The company is hailing their product as a perfect fit for the corporate executive, given the deck's high-quality paper, special ink presses, and detailed design.

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