launches new poker site at high profile NYC party threw a lavish, 700-person, celebrity studded party last week in Manhattan in honor of its newly designed Poker site, it was recently revealed. The launch party took place on Wednesday, January 18, at the Rainbow Room in Rockefeller Plaza, and featured a performance by hip hop artist Busta Rhymes and the music of The Rapture.

The party was attended by a slew of high profile actors, media personalities, models, and New York scensters, including Bruce Willis, Luke Wilson, Jamie Lynn Sigler, Bobby Flay, Larenz Tate, Anouck Lepere, Genevieve Jones, Chris Gotti, Hank Azaria, Rachel Hunter, Angie Everhart, Steve Bing, Irina Pantaeva, Kevin Johnn, Jason Binn, and Vicky Andren.

Hailed as a great success, the event celebrated the new Poker software, called "a revolutionary piece of engineering" by founder and CEO, Calvin Ayre. According to Ayre, the software incorporates many innovative features, including the QuickSeat, which allows players to bypass the lobby by choosing which limit, game type, and stakes they would like to play.

Other new features are the ability to download the application with integrated web components, making it easier to maintain the application and to update it with future upgrades; the Bodog Dashboard, which places players at the center of the action and with all the features easily accessible on the console of their screens; the Bodog Picture-in-Picture, which enables players to simultaneously view their hole cards, betting options, and other game details from up to three different tables; the Bodog Table Tournament Info Panel, which allows players to keep an eye on the blind levels, player rankings, and their opponents' chip stacks during multi-table tournament play all within the main gameplay view; and, the Bodog Folded Hand Display, which gives players the option to continue to view their pocket cards after folding, allowing them to see what would have happened had stayed in the hand.

The new software will also enable players to sit down at a virtual table with stars such as "American Pie" actress Shannon Elizabeth and Team Bodog poker pros Josh Arieh and David Williams. Arieh and Williams have also agreed to give poker players the exclusive opportunity to compete heads-up against them for thousands of dollars.

According to, "All of the features in Poker came about through extensive research and creative sessions. The software was designed by poker players for poker players. Bodog has listened to its customers and solicited their opinions on what features they felt had been lacking in their online poker experience."

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