Most pros choose to put a patch on their shirts or maybe don a branded baseball cap. So long as the patch shows up in the picture, it does the job.
But Perry Friedman marches to the beat of a different drum.
The Full Tilt Poker red pro showed up at last year's WSOP with the Full Tilt logo emblazoned on the side of his head.
The gambit worked as the poker media swarmed to take pictures of the man with the funny hairstyle. And dude flopped a Royal Flush in an early WSOP event, so there was that.
This year, Friedman is upping the proverbial ante once more.
He's shown up with Full Tilt beads woven into his hair, which has been artfully braided in what we assume must be the fashion wherever Friedman calls home.
The beads are tiny, so it's a little harder to pimp the sponsor, but they attract plenty of attention so we assume FTP is thrilled.
But what will Perry do next year?