Whilst the elite players do this by collecting bracelets and winning millions of dollars, others are forced to choose a different path to stand out from the crowd.
What better way to court the world's attention than to dress up in outlandish gear?
Here are some of the frontrunners at this point in the race to be crowned the wackiest dressed player of the 2009 WSOP.
Bryan Micon - The Iridescent Red Jacket
When a jacket's so shiny you can see your reflection in it, you know you're making this list.
Micon has never been a man to shun the limelight and his technicolor dream coat ensured he took centre court at the final table of the $1.5k H.O.R.S.E. days ago.
Random Player - The Native American Headdress
Lost bet? Strong bond with native American traditions? Temporary insanity?
Who knows - all we know is that this guy's ridiculous headwear had the media's cameras locked on him from the moment he arrived.
Roland de Wolfe - The Baggy Tracksuit
Roland picked up his first bracelet just days ago, and did so wearing a bright blue tracksuit with the U.K. flag emblazoned across the chest.
It wasn't pretty, though when you have just won the famous Triple Crown, you can just about pull off anything. Rule Britannia!
Random Player - The MySpace Brag
Bragging about your sexual prowess on MySpace registers a solid 9.5/10 on the 'geek'-dar. The player sporting the T-shirt with "From MySpace to Myface" along with graphic cartoon illustrations at least showed a modicum of wit.
In reality, the real fun will start with the Main Event. Expect an army of ridiculously-dressed players to descend on the Rio at that point. We'll keep you updated!